IGNITE YOUR IMPACT
From Fighting Alone to Rising Together
A proven method for discovering emotional truth in uncertainty.
↓↓↓
IGNITE builds your emotional intelligence for strategic leadership -
so you gain clarity in chaos, navigate with confidence, influence effectively, and multiply your impact.
IGNITE Your Impact
builds emotional discovery capability Fortune 500 leaders use to navigate uncertainty - applied to yourself and your stakeholders.
The 6 modules teach you to:
- Discover what's actually blocking progress (beyond surface symptoms)
- Read emotional patterns that predict behavior (in yourself and others)
- Navigate with clarity when logic isn't enough
So you stop fighting alone and start leading with community.
Why this works:
Great brands don't guess - they discover emotional truth through research. What consumers feel (not just what they say) reveals what will resonate.
IGNITE applies that same Fortune 500 methodology to transform leadership. Because in complex change, logic tells you what should work - but emotions reveal what will actually land with you and your stakeholders.
Here's the shift:
- Most leaders treat emotions as problems to manage. We teach you to read them as strategic data.
- When you understand human truth, you build the emotional intelligence to lead transformation instead of resist it.
- When you address what's beneath the surface, you create innovative solutions that energize instead of deplete you.
In 6 weeks, you gain specific skills to:
✔️ Navigate emotional blocks to better trust yourself - Discover what's actually true for you, not just what's urgent or expected
✔️ Listen to understand, not respond - Read emotions as data so you decide with clarity, not spiral in overwhelm.
✔️ Find alignment between your voice and theirs - When you listen to both, you create meaningful impact without burning out
These capabilities become how you lead.
ENROLL IN IGNITE
Innovation Starts With Discovery. For Products AND People.
Most change management advice says:
- "Communicate the vision clearly and cascade it down”
- “Create urgency and push harder.”
- “Train on the new process and track adoption metrics”
But that advice misses the point.
Because when you're navigating complex transformation - not simple execution - frameworks don't create buy-in.
Understanding what people emotionally need does. When you lead from both heart and mind, you create impact AI can't replace.
Just like brands use empathy to discover what resonates - transformation works when you understand human truth, not just manage the procerss.
That’s where IGNITE comes in
1. A discovery method to understand emotion as a tool - for yourself, your stakeholders, and your ideas (the same discovery process that makes billion-dollar brands resonate).
2. Direction and a purposeful path - you cut through competing priorities.
3. A practical path through complex change - so you navigate the unknown from clarity, not confusion.
Build Emotional Intelligence. Not Just Better Process.
This program gives you what most leadership development won’t:
Vision and value discovery to guide decisions and reduce overwhelm
A strategic lens that transforms interactions into meaningful collaboration
Continuous learning through small experiments
You're not the problem. The approach is.
If you’re here, you might be noticing:
- “It's hard to access the clarity I need when I'm this exhausted."
- “We keep doing the same thing expecting different results"
- “I'm going through the motions, but nothing feels aligned anymore."
You’re not alone.
✔️ Most leaders I work with are navigating transformation without a proven approach.
✔️ They are high-capacity, emotionally intelligent, and committed.
✔️ But stuck — because no one's shown them how to discover what matters when past approaches don't apply.
Behind your success?
You're holding it together on the outside — while disconnected from what actually matters to you on the inside.
This program is for leaders who know transformation can't just be mandated. You to understand why it matters — to yourself and your stakeholders — so you lead from emotional resilience, not just execute what's expected.
It’s for the in-between —
When you're still performing, but you feel the disconnect.
When your output looks fine, but you've lost touch with what matters.
When they're holding it together...but wondering, "How long can this last?"
IGNITE Your Impact
helps you understand what emotionally matters—to yourself and stakeholders—so you navigate transformation from clarity, not confusion.
You develop while you lead - not despite it.
After lengthy transformation efforts with limited traction, it can feel like there's no way to build new energy without stepping away from your work, losing momentum, or investing in programs that don't translate to reality.
This program guides your people through transformation — as you're in it.
Using the same methodology that helps brands uncover emotional truths, you build emotional resilience and clarity that sustains through change.
How You Build Capability to Navigate the Unknown:
Just as great brands uncover unconscious beliefs to strengthen engagement—you uncover your own and other’s truths to build emotional resilience.
Six modules that build your capability to navigate unknown territory.
Understand
What Matters
So your decisions align with both organizational goals and what stakeholders need.
You reconnect to what matters—building self-awareness of your own values and vision, the foundation for emotional resilience when transformation gets hard.
Using reflective tools and guided prompts, you shift out of firefighting mode and into strategic leadership grounded in truth.
Spot What's Really Blocking Progress
Not just surface issues, but the human truth beneath resistance.
You learn to surface unconscious patterns—in yourself and stakeholders—that block progress.
These discovery tools help you understand emotional truth, building the self-empathy and stakeholder empathy that enables genuine collaboration.
Create Sustainable Forward Momentum
Building capability through small experiments, not major overhauls.
You use innovation tools to test aligned actions and build momentum your way.
You learn to sustain energy through the emotional ups and downs of transformation—developing the resilience that makes change stick.
Wondering if this is the right investment?
Here’s how to know if IGNITE Your Impact is right for you — or not.
✔ This Program Is For You If…
✔ You face decisions without clear roadmaps or historical data
✔ You need transformation that sticks, not compliance that fades after training
✔ You believe understanding human truth drives better solutions than top-down mandates
✔ You’re willing to invest 6 weeks for sustainable capability (not a quick fix)
✔ You want to drive change forward, not burn out trying
✘ This Program Is NOT For You If...
✘ You just need to execute a clear, defined plan
✘ You want immediate behavioral change without depth
✘ You prefer top-down directives over discovery-based development
✘ You measure only output, not capability development
✘ You're comfortable with the status quo rather than investing in transformation
If you see yourself in the left column —
you need what this program delivers.
You need a structured way to understand what matters, make decisions in ambiguity, and drive transformation forward — without burning out trying.
Here's how the system works
The same thinking skills Fortune 500 teams use for user experience and product development — applied to your own development.
Six modules that build the capability to navigate unknown territory:
🔥 Module 1: IMAGINE Vision and values that guide aligned decisions
🔥 Module 2: GATHER Emotional insight through empathetic listening
🔥 Module 3: NAVIGATE Discernment to act from alignment, not urgency
🔥 Module 4: INNOVATE Solutions grounded in what's true for them
🔥 Module 5: TRY Momentum through testing small, sustainable experiments
🔥 Module 6: ELEVATE Systems to sustain energy through setbacks
You already have what it takes.
They need the right structure to build emotional resilience—the same human-centered understanding that makes brands succeed.
Understand What Matters. Not Just What’s Mandated.
What leaders value most:
This program meets you where they are — and helps you build the self-awareness that drives transformation forward, without burning out.
↓↓↓
1. It gives you language to understand what's blocking you - including unconscious patterns and beliefs - and a clear process to move through it.
2. It builds on your existing strengths. You don't need to start over — just develop the emotional intelligence and stakeholder empathy you need for transformation.
3. It’s built for transformation in real work, not ideal conditions. So the emotional resilience and capability you build actually transfers.
↓↓↓
This creates sustainable capability — using tools that are both science-backed and grounded in the reality of leading through change.
Enroll in IGNITEDevelop What Matters. Not Just What's Mandated.
IGNITE Your Impact
Here’s how you build the capability to navigate transformation - using the same discovery approach that drives successful product innovation.
🔥Module 1: Imagine
Clarity on Personal Vision & Strengths
You get clear on who you are and what you value — so you lead from your unique strengths and character, not try to be someone you're not.
Capabilities You Build:
- Vision mapping to clarify direction
- Values identification to ground decisions
- Visualization techniques to build self-trust and direction
🎧Module 2: Gather
Insight from Stakeholder Stories
Like brands discovering unconscious consumer needs, you learn empathetic listening to understand what stakeholders actually need.
Capabilities You Build:
- Story-Based interviews frameworks to uncover real needs
- Empathetic listening techniques to build bridges
- Reflection tools to turn conversations into insights
🧭 Module 3: Navigate
Discernment Over Reaction
You learn to pause before acting — developing emotional regulation to sort what matters from noise, building resilience against reactive decisions.
Capabilities You Build:
- Pattern recognition to identify what aligns
- Discernment frameworks to separate urgency from priority
- Integration tools to honor both logic and emotion
💡 Module 4: Innovate
Solutions from Understanding, Not Past Patterns
As brands innovate from deep understanding (not copying competitors), you create new approaches grounded in truth — not just copying past solutions.
Capabilities You Build:
- Creative ideation from brand innovation thinking
- Structured exploration to expand possibilities safely
- Alignment filters to ensure to ensure solutions honor both goals and truth
🌱 Module 5: Try
Learning Through Action
You test ideas through small experiments — learning what works while building momentum, using failure as information instead of setback.
Capabilities You Build:
- Prototyping frameworks to test safely
- Reflection practices to extract learning
- Refinement systems to iterate based on reality
🎈Module 6: Elevate
Sustainable Practices for the Long Haul
You build rhythms and systems to maintain energy — navigating natural setbacks without burning out, so transformation sustains beyond the initial push.
Capabilities You Build:
- Energy management practices for sustainability.
- Emotional regulation tools for resilience.
- Support systems to maintain elevation long-term
✨ By the end of IGNITE you will have:
✅ Direction you trust and can articulate
✅ Clear next steps that move transformation forward
✅ Capability to make decisions when the path isn't clear
✅ Practices you can apply to every transformation ahead
✅ Sustained energy to drive change — without burning out
Discover What Matters. For Products AND People.
Two decades watching teams succeed and fail at innovation.
For 20+ years, I've helped Fortune 500 teams launch products in unknown territory. And here's what I learned:
When ideas failed, it wasn't the research. It wasn't the product. It was the team.
Cross-functional teams who couldn't collaborate. Who got stuck in the messy middle when innovation brought change. Who couldn't navigate the emotional reality of building something new together.
But the teams who succeeded? They had one thing in common: emotional attunement. With their customers, yes. But also with themselves and each other. They could move through the emotions that transformation brings — uncertainty, conflict, fear — and keep building forward.
That's when I saw it: applying the same emotional discovery method we use externally to understand customers separates teams who drive transformation from teams who get stuck in it.
The Real Reason I Created This Course.
I was skilled at discovering emotional truth for my clients. But I lacked it for myself.
When I hit my own transformation — divorce, rebuilding, leading through chaos — I applied the same discovery process to myself.
The result? I navigated a painful divorce while keeping my business intact, moved my daughter through it, led through COVID, wrote The Fire Starter, and expanded my business offerings — all while staying grounded in what mattered.
Then I coached other leaders through transformation. The pattern repeated: Leaders who develop emotional attunement — understanding what they and their stakeholders actually need — move from stuck to unstoppable.
That's why I created IGNITE Your People. The leaders who navigate transformation successfully aren't just capable. They're emotionally attuned.
Your people already have the capability. They need emotional navigation to unlock it .
Your Questions, Answered
Get clarity on how IGNITE works for you.
What’s included in the program and how long will it take to complete?
Will this help me personally or just professionally?
I am already overwhelmed. Why would I want to add this to my already full schedule?
What specific business outcomes will I see?
Is this therapy or coaching?
What's your refund policy?
What if I can't finish in the timeframe?
How does this work for analytical/technical people who aren't "emotional"?
You’re not just enrolling people in a program
— you’re equipping yourself with implementation support, professional tools, and resources that transfer beyond the course.
When you complete IGNITE, you'll have resources to apply immediately, share with stakeholders, and use in every transformation ahead.
BONUS #1: The Fire Starter Digital Book
($25 value – included free)
The foundational philosophy behind IGNITE's methodology. The Fire Starter: Igniting Innovation with Empathy introduces the discovery principles you will use throughout the program — and helps you articulate this approach to stakeholders.
BONUS #2: Application Workbook (Printable format)
($2,500 value – included free)
All module worksheets, reflection prompts, and tools in one beautifully designed, printable workbook. Perfect for those who prefer offline work or want to track their development journey alongside digital learning.
BONUS #3: Stakeholder Interview Framework
($500 value – included free)
The exact question framework April uses in Fortune 500 discovery research. You use this to uncover what stakeholders actually need—understanding emotional drivers that shape better decisions and solutions that get adopted.
BONUS #4: "Get Unstuck" Session with April
($750 value – included free)
A private 45-minute breakthrough session- redeemable in your first 6 weeks when you need help applying the framework to your specific challenge.
BONUS #5: Consulting Services Discount
(15% off first project)
Bring April into moderate stakeholder discovery research for change management, people dynamics, or workplace challenges. Get 15% off your first project with priority scheduling.
Total Bonus Value: $6,775
includes $3,775 in resources + 15% off first consulting discount
(typical projects $20K +)
Option 1: Self-Guided Enrollment
$499
Investment
Develop your capability at your own pace.
Ideal for: Individual leaders seeking to build emotional intelligence as they navigate complex change.
Includes:
- Self-paced learning (6-8 weeks)
- Lifetime access to 6 modules,
- All worksheets and tools, and practical exercises
- All Bonuses ($6,775 value)
- Certificate of completion
Option 2: Live Cohort Enrollment
$999
Investment
Develop your capability with live guidance and peer support.
Ideal for: Leaders who want real-time support, community connection, and direct access to April as they navigate transformation..
Includes: Everything in Self-Guided Enrollment PLUS
- 6 weekly live group calls with April (1.5 hour each)
- Hot seat coaching on your specific challenges
- Private community access for peer support
- Network of transformation leaders